AMERICAN EAGLE OUTFITTERS DENIES RFID USE

Article image Crisis PR Firm Disavows Incriminating Video on Eve of Major Conference
On the eve of a major RFID apparel and footwear conference, privacy activists are asking questions about an Orwellian industry video presentation depicting the use of Radio Frequency Identification at an American Eagle Outfitters store. The animated video, created by technology integrator CompEx Inc., depicts how a retailer could embed the controversial technology into clothing and credit cards to secretly identify and track consumers--even deliver targeted marketing messages.
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